Hi, I'm Shannon 👋🏻

I’m a Brand Strategist and recovering CPG founder. I started this blog to share the insights and strategies I used to grow a brand from zero to seven figures in <12 months so other founders can learn from my wins and losses 🤓

I’ll also be sharing the brand and marketing trends I'm geeking out on, and breakdowns on what my favorite founders are doing to grow their brands.

Outside of work, I'm just a millennial living in the NJ suburbs with my boyfriend spending way too much money at Whole Foods and Target like everyone else.

Digging a little deeper...

What am I up to now?

I’m the Creative Director at Myntr, a Commerce Agency led by Ecommerce veterans designed to build, optimize and grow digital ecosystems for consumer brands.

At Myntr, I work with our partners on the creative and strategy pieces of their business, from UX/UI design to Brand Identity, Strategy & Positioning. To see if our team could help you better achieve your business goals, you can book a chat with me here.

How can people work with me?

On Ecommerce & DTC 📱 💸
If you’re looking to build, optimize or grow your DTC channels, me and the Myntr Ecommerce team might be a good fit. From UX audits and site redesigns to full builds and monthly support plans, we partner with Shopify-based consumer brands to strategically meet their business goals.

On Brand Strategy & Development 🧠 💡
Whether you’re just starting out or looking for a refresh to strengthen your brand, it’s worth a quick chat to see how me and the Myntr Creative team can help. We generally start with Brand Strategy and Positioning, before working on your Brand Identity, but offer either as a stand alone service as well.

As an Advisor 📈 💖
Hiring advisors was the single best thing I did for our business. It's like having a business BFF who's been there before and has your back no matter what. If you're a founder growing a consumer brand, I likely can help you hit your goals faster and with less stress and overwhelm, and if not, I'll know someone who can.

📞 Book A Call with me here.

What am I like to work with?

I'm a problem solver who can the see big picture vision in anything. I rely on my analytical brain and intuition to develop strategies on achieving goals as efficiently as possible. I communicate in a casual but direct way. I don't like to use big words, and I'm way more likely to drop an F bomb than use agency or business jargon.

Why I'm like this...

🇨🇱  Eldest daughter of an immigrant (my mom's from Chile 💃)
🐐 Capricorn sun  ♒ Aquarius moon
👩‍💻 INTP (introverted, intuitive, thinking, perceiving) personality type
🗽 Born in NYC

Things I'm into right now to DM me and chat about:

📖  The Creative Act: A Way of Being by Rick Rubin
🍹  Doce Mezcal Margarita
☕  Deon Libra Unbothered Elixir (sweetened) / Anima Mundi Mushroom Mocha (unsweetened)
🧖🏻‍♀️  Saint Jane CBD Face Oil / MaeLove Night Cream
🍝 Easy, healthy pasta with GFFG's Vegan Creamy Bolognese
🎧 Karol G's Mañana Será Bonito

Thanks for being here and if you want to get in touch, feel free to shoot me an email anytime.

xx
Shan 💕